PB&J
Creative Executions
PRINT ADS
Our print ads feature all of our 3 KOL(s):
Azzura Soraya Hassan, Yoga & Dance Enthusiast
Shearilee Karina Carvalho, Zumba & Fitness Instructor
Nadiah Affendi, Marathon Runner & Dancer
The print ad was created as part of a 3-part series featuring each of our key opinion leaders in the advertisements. Each print ad was also made to highlight a particular item of clothing. The first print ad called “Built For More Endurance” featured gym instructor Shearilee, dorned in a grey hijab.
The copy spoke about feeling empowered and highlighted the key benefits of the product. The agency chose to use a bold font for this ad, to embody to feel of the print ad and match the expression of the model. This applies to the other two print ads, “Built For More Confidence” and “Built For More Challenges”
Postcards
Each postcard features all 3 Key Opinion Leaders for #Built4More’s Campaign. The postcards incorporate similar choice of typeface, colour contrasts and highlighted photo content to focus on the uniqueness of originality.
Stickers
The stickers were inspired by inspiring fitness quotes that we found on Pinterest while doing some research. We decided to morph motivational quotes into a fitness silhouette with a bright, solid-coloured background. The background colours were chosen to match our campaign theme colours as they were both attractive and also represented some of the product colours.
"Strive For Progress, Not Perfection"
"I Can & I Will"
"Make Yourself Proud"
Website Layout Design
This layout design is to feature all social media contest winners with their healthy meal recipes that they have posted online. Weekly winners will get a spot on ash be nimble's website to showcase their participation for the campaign.
Mobile App Layout Design
The mobile app features the brand's products in an accessible way and highlights the brand's loyalty programme whereby customers can get rewarded from their purchases.
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Youtube Ad
What Are You Built For?
The 1-minute video ad created for YouTube also featured our 3 opinion leaders. Inspired by Nike’s Make Yourself video, we decided to merge together snippets of inspiring quotes and fitness activities. The video starts with Azzura, shedding light on body positivity and how anything can be achieved when you put your mind to it. It then switches to Shearilee, who talks about how she wants to be a role model for her children to look up to and that’s why she takes good care of herself. Lastly, the viewers see Nadiah, who says that fitness is made enjoyable when she does it with friends, and at the same time keeps her fit. The video ends by asking the viewers “What are you built for?”, encouraging them to join the campaign.
LED Display Ads
The first set of LED Display showcased our 3 opinion leaders wearing the products, with the headline What are you built for and the brand’s logo with the brand’s shop location at the end. The purpose of this LED was to get people’s attention and also attain better brand awareness. This LED will be placed on Federal Highway to attract motorists.
The second LED promoted a sale by Ash Be Nimble, giving people the details with a flat lay of the various activewear products. This LED will be placed in Brickfields, which is also close to the shop’s location
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Facebook Posts
For Facebook posts, we made use of photos, videos and even gifs to encourage people to follow the brand page. Every Monday we featured fitness tips catered toward those celebrating Ramadan and on Fridays, we promoted focused products such as the sports hijab and long-sleeved tops. We tried to make our posts as diverse as possible, but with a common theme so that people would be entertained, but not confused.
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GIFS used for facebook posts
 ABN canvas combo.png |  ABN carousel combo.png |
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Facebook Ads
The Facebook ads that we made consist of Canvas and Carousel ads. The Canvas ad encourages people to join the Fit Ramadan campaign by submitting their own stories and participating in the contests. The carousel ad urges people to attend the sale at Taylor’s University. Flatlay photos were used for these ads to appeal to the younger, university crowd.
Instagram Posts
For Instagram, we created a social media calendar for ensure a variety of engaging content. On Monday’s we posted about our social media contest called Fit Ramadan Recipes that urged people to share their fitness tips and healthy snacks in exchange for great prizes.On Wednesdays, we shared fitness tips and inspiring quotes from our key opinion leaders to encourage people to stay healthy. On Fridays, we featured customer engagement posts that posed a different question to followers every week. Finally, on Sundays, we announced the winner for the past week’s contest winner and urged people to join the next contest.
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The Zumba Workshop materials included posters, Facebook posts and a teaser video. For the Zumba poster, we wanted to use bold colours to give an energetic feel that Zumba usually does.
The Zumbathon Facebook page also provided information about the instructor, Zumba dance and details about the workshop on that day. Lastly, we created a 1-minute long teaser video showcasing our instructor in action to encourage people to attend the event.
Zumba Workshop (Guerrilla Marketing)
Flyer
Our flyer used the same font and photo style of our print ads, to remain consistent with the designs. We also made the flyers straightforward with minimal copy to attract the viewers’ attention to only the important details of the brand’s Ramadan sale
