Background Summary

Ash Be Nimble was founded by Hui Mathews back in March 2014, when Hui was expecting her first child.

Their first collection only consisted of two different designs for sports bra and running shorts. Today, Hui and her team have managed to expand by launching a full range of sports attire for both genders, people of different age range, and also to those of different ethnicity. The brand was even the first to include the Muslimah activewear range in Malaysia, before NIKE. Hui had began her career in the consulting field but enjoys sports activities such as basketball and trail running. She is driven to share her passion to live a healthy and fit lifestyle, whereby the sports enthusiast had created a sports wear brand that are affordable, practical and stylish.